Holly

Holly Jolly Gift Sets by Krygina Cosmetics

An advertising campaign for the launch of the new product "Concrete Holly" and Limited Edition Makeup Gift Sets by Krygina Cosmetics. I was responsible for shooting models with makeup, creating step-by-step tutorials on how to achieve the looks, and capturing images of the cosmetic sets themselves.

Holly Jolly Gift Sets by Krygina Cosmetics

An advertising campaign for the launch of the new product "Concrete Holly" and Limited Edition Makeup Gift Sets by Krygina Cosmetics. I was responsible for shooting models with makeup, creating step-by-step tutorials on how to achieve the looks, and capturing images of the cosmetic sets themselves.

It was a campaign with a nod to the advertising in magazines of the 80s: it was a decade characterised by bold and vibrant colors, dramatic typography, and an emphasis on luxury and excess. This aesthetic perfectly aligns with the glitz and glamour of the holiday season, making it a natural fit for a New Year's campaign. In addition, the 80s was a decade of self-expression and individuality, and makeup is a perfect tool for expressing oneself.

The soft and slightly blurry quality of the photos and the faded and distorted colors of 80s magazine printing technology add to the nostalgic and vintage feel. The choice to shoot the photos in a style reminiscent of a television studio adds to the overall aesthetic of the campaign.