Makeup Has No Gender Boundaries
My collaboration with Krygina Cosmetics brand on a unique art project. The male employees of the company tested their products on themselves, showcasing that great makeup has no gender boundaries. The company's lead makeup artist, Elena Krygina, recreated a SS20 runway makeup look on the participants. As there were only a few males in the company and I worked with the team often enough to be considered part of the family, I was also included in the project.
This project was an exciting opportunity to showcase the versatility and quality of the Krygina Cosmetics products and to challenge traditional gender norms in the beauty industry.
Makeup Has No Gender Boundaries
My collaboration with Krygina Cosmetics brand on a unique art project. The male employees of the company tested their products on themselves, showcasing that great makeup has no gender boundaries. The company's lead makeup artist, Elena Krygina, recreated a SS20 runway makeup look on the participants. As there were only a few males in the company and I worked with the team often enough to be considered part of the family, I was also included in the project.
This project was an exciting opportunity to showcase the versatility and quality of the Krygina Cosmetics products and to challenge traditional gender norms in the beauty industry.
The final images and video captured during the project highlighted the creativity and skill of the company and its team.
Credits

Photography

Ilya Kaner

Art director
Maria Kaner
Makeup Artist
Elena Krygina